Aussies and the world are logging on in record numbers, recent surveys conducted found that:
o Australians spent an average of $471 online in November (Nielson/NetRating)
o The number of Australian shoppers utilising the Internet has grown exponentially, almost doubling to 2.3 million in the past twelve months (news.com.au).
o 68% of Australians have a home Internet connection (Nielson/NetRating).
o Australians are spending 31 hrs a month online compared to just 10 hrs in 2003 (Nielson/NetRating)
Throughout the world consumer preferences are changing, online purchases are fast becoming the norm as potential customers are becoming computer savvy. Here are few more resounding global facts.
o 400 million passengers worldwide are now booking their flights over the internet (TheAge)
o The French spend nearly 50hrs a month online (Nielson/NetRating)
o Online consumers spent a whopping $22.3 billion in America 2005
With these kinds of figures we know that consumer loyalties are changing when it comes to purchasing goods. Consumer confidence is at all time high and we at thedeal would like to help you the consumer with your online purchasing.
We have put together a quick online shopping checklist which we hope will guide you safely through deciding which and where to purchase your products.
Online shopping checklist
1. Identifying info–do you know who you’re dealing with?
Has the website provided contact information, such as the physical address of the business, phone and fax numbers and, in the case of Australian businesses, an Australian Business Number (ABN)? This is important if something goes wrong, for example, if your package doesn’t arrive or your credit card is charged incorrectly.
2. Description of product–do you know what you’re buying?
Make sure the goods or services you are buying have been clearly described and they suit your need. Confirm this with the business (e.g. by email or phone).
3. Cost and currency–do you know how much you’re paying?
It is important that you know the final cost, especially if the business is going to charge your credit card. Clarify that delivery and handling costs have been included and check there are no ongoing fees.
Check if there any applicable taxes or import duties.
You should also clarify the currency–even an Australian company might list prices in US dollars.
4. Confirm the order–do you know if your order is correct?
Once you know the final cost it is useful to get confirmation of your order before agreeing to pay.
5. Applicable law–do you know which country’s laws will apply to the transaction?
This is particularly important if you are doing business with a website based in another country.
6. Privacy–do you know how any personal information you submit will be treated
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