The Beginners Guide to: Using Facebook for Social Media Marketing

Welcome to this beginner’s guide to setting up Twitter for Social Media Marketing. In this article, I’ll illustrate how a beginner can set up Facebook or myspace to raise the profile of their organization. I assume you already know how to use a computer, connect to the Internet, and use a browser.

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Unless you’ve been living on a leave island for the past decade, you’ll have been aware of Facebook. It’s used by millions of people the World over and it’s a great way to connect with others.

This particular fact has not been lost on Marketers and Advertisers and they’ve moved to Facebook in their droves. Social Media Marketing, like it’s become known, is a hot topic. Do it right and your organisation will benefit massively. Do it wrong and you’ll disappear off the site like you never even existed.

What is Facebook?

Just before talking about how to use Facebook for Social internet marketing (SMM), it’s important to take a moment to clearly understand what Facebook is. Facebook is an Internet based social networking application accessed through an Internet browser. The important element this is that it’s for social networking. It’s not designed for marketing or advertising (unless you intend to pay Facebook to carry an advertising for you). Abuse this basic viewpoint at your peril.

Everyone that joins Facebook MUST create a profile. It can be a Business Profile or an Individual Profile but you are only allowed 1 profile.

Creating multiple profiles is actually a violation of Facebook’s Terms useful and can result in all of your accounts getting terminated.

I emphasise the above assertion because it’s really important. If you spend time carefully crafting your online persona, it is usually devastating to have it all taken away.

Organization Profile or Personal Profile?

Twitter has only two primary account types. A Business Profile or a Personal Profile. The personal profile gives you full access to all the features in Facebook or myspace. The business profile gives you access to give your Pages and ad activities only. This is from the Facebook COMMON QUESTIONS:

Business accounts are designed for individuals who want to00 use the site to administer Pages and the ad campaigns. For this reason, business records do not have the same functionality as individual accounts.

Business accounts have restrained access to information on the site. An individual having a business account can view all of the Pages and Social Ads they’ve created, however they will not be able to view the profiles of users on the site or perhaps other content on the site that does not survive the Pages they administer.

In addition , business accounts cannot be found in search and cannot send or get friend requests.

Deciding upon whether to make a Business or Personal profile can be a big topic on it’s own. But , in other words: If you intend to do Social Media Marketing, I strongly urge you to create a personal profile.

Security

Now you’ve created a personal profile. the very first thing you’ll want to do would be to check your Privacy Settings by selecting Accounts > Privacy Settings from your menu at the top right of the Facebook or myspace page. Take some time to work through these choices before you start to use Facebook.

For example , among the default settings is that your Family and Human relationships are public. I’d suggest that you might like to limit this to friends only.

As another example, you may well want to keep some of your contact information, web browser: your home phone number, private.

Completing Your own Profile

Once you’ve created your personal account, Facebook gives you lots of hints on how to complete your personal information. Most of its great advice and well worth following. Remember, what you’re trying to carry out is setup your online persona. It will eventually reflect you and your business. Let this guide your actions as you add details and photos.

Your aim is usually to have as complete a profile as you can so that your own friends will recognize you and will befriend you in Facebook. You’ll also want your profile to be engaging enough so that you can make new friends online.

Adding Pals

Once your profile is all set, it’s time to add some friends having whom you can communicate. Again, Facebook helps by offering to search through your e mail, Instant Messenger, Skype and other records to create a prospective friends list. Pick ‘Find Friends’ from the menu at the very top right of the Facebook page, next to the Account menu option a person selected earlier.

You’ll be presented with a directory of contacts that also have accounts upon Facebook and you can choose who you want to add to your friends list.

Adding existing friends is the best way to get started with Myspace. Later, I’ll show you how to put other friends.
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The Wall along with the News Feed

Facebook can be confusing at first so for now, I advise you limit yourself to two main landscapes when using it, the Wall along with the News Feed.

The Wall. As soon as someone first visits your Twitter page (or you visit theirs), the default view is the Wall structure. The Wall is a place to post and share content with your friends. The presence of the items posted depends upon the Privacy Settings (see above, beneath Security).

News Feed. The News Supply is a constantly changing list of experiences from friends and Pages (more later) that you follow on Twitter. It’s only visible to you.
To arrive at your News Feed, choose the ‘Home’ menu option at the top right of your Facebook page.

To get to your Wall structure, choose ‘Profile’ from the menu towards the top right of your Facebook page then select ‘Wall’ from the menu at the very top left of the page, just under your current profile picture.

Using Facebook

Now you’ve set it all up, I would recommend using Facebook for a while and getting utilized to it. Start some conversations in addition to join in others. Write on lenders Wall or comment on what they already have said. For now, it’s not so important what you say (but remember that this is your online personality for you and your business so do apply caution) but it is important that you get some practice applying Facebook.

And so, to Business…

Since you’ve got to grips with the basics, it can time to create a Page for your enterprise. To do this, go to your ‘News Feed’ page and select ‘Pages’ from the food selection on the left side of the page. If you can’t see that menu option, click on the ‘More’ press button and it should then appear.

You must now see a button titled ‘Create Page’. Click on that and then the actual simple directions.

The team at Fb have written a number of documents that will assist you create your Page. You can download typically the manual on creating Pages or visit facebook. com/FacebookPages#%21/FacebookPages? sk=app_7146470109 together with follow a number of useful links from there.

Your Business Page

Once your web page is created, visit it and you’ll view a series of steps to get you started. First choice to purchase is a button to ‘Suggest to friends’. This is where setting up a personal profile (as opposed to a business profile) definitely helps you. Basically, Facebook will send the invite to any of your friends that you just select, asking them to ‘Like’ your own page. This is important because once you have twenty-five ‘Likes’, you can get a custom URL to your Page that is then easier to discover, pass on to others and even use with your business stationery.

Why is a Business Site Important?

The primary reason for creating an enterprise Page is to separate your business life from your personal life. Many enterprise users don’t like to mix their personal and business life. While they might be very happy to share some information with whomever you choose, they may not want that same info made known to their business contacts.

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