Finding a good blog writer for your company blog is easy if you understand the qualities you need to look for in a blog article writer. There are several important aspects to consider. Your own ideal blog writer should have:
* A suitable writing style for your company blog
* An understanding of your business
* A willingness to make modifications
* A knowledge of SEO writing techniques
Does your blog writer have a suitable writing style?
Most experienced blog writers have the ability to adapt their style and strengthen to meet your requirements — most, but not most. It’s quite acceptable to ask your prospective blog writer to prepare a sample blog posting. If you do this particular, specify the tone and design that you prefer so the writer doesn’t have to guess! Most blogs utilize a friendly, personal style but if your business blog relates to the medical or even legal profession you may prefer a lot more formal tone. If your blog can be written for a teenage audience, you will need a blog writer who can speak to them in their own lingo!
Does the blog writer understand your service or product?
You may be lucky enough to find a blog article writer with some knowledge of your trade or industry. Blog writers come from a number of backgrounds. You’ll find writers with experience through cattle farming to legal practice. Whilst it can be beneficial if a blog writer has experience related to your company, don’t place too much emphasis on this aspect — many blog authors are well educated with a range of existence experience. If they don’t know much about your business they are usually prepared to research and find out — doing so will make it easier for them to write regularly for you blog.
Will the blog writer be pleased to make changes?
Experienced writers are very used to editing their work and will usually be happy to make any reasonable changes to their postings. Inexperienced writers sometimes take offence whenever asked to make changes, interpreting it as criticism of their writing. They need to grow out of it. Your knowledge of your company will be greater than theirs, and it’s likely you will want them to alter some of their postings. A writer may post an item containing a statement or viewpoint you simply don’t want on your blog plus they should be happy to edit it upon request. When asking your blog author to alter postings, keep in mind that no other person will choose exactly the words you would choose. Allow your writer to use their own words, so long as the articles are professional and reads well. Asking for constant minor changes will irritate an experienced writer. If you are constantly overseeing the blog postings and frequently asking the particular writer to substitute one phrase for another, you probably have time to create your own postings and should probably consider doing so!
Will you blog writer make regular posts?
Reliability is likely to be important if you don’t have time to make your own blogposts and you don’t have much time to monitor your blog. It’s almost impossible to know whether one is reliable or not until they begin working for you however , take note of how promptly your prospective blog writer submits any samples you ask for plus responds to any questions you have.
Will the writer have SEO composing experience?
An experienced blogger usually knows how to research and select good key phrases for your blog. If you do not understand SEARCH ENGINE OPTIMIZATION, then this will be the most important skill to look for in a blog writer.
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If you know an author personally you may be tempted to arrange to allow them to write your business blog however , if they do not understand SEO writing, you may find that your blog does not bring the right people to your website.
There are two ways to work with the blog writer. You can ask them to prepare postings on a Word document and send it to you so you can create changes and post the items your self. Alternatively, you can allow the writer to have direct access to your business blog so they can upload the postings as soon as they may be written. If you know how to upload your own personal items, it’s always wise to maintain control over the postings until you are pleased with the writer’s work. When you are self-confident enough to pass the responsibility of uploading items to them, you will know you have found a good blog writer!