Birth of the Digital Agency

High performing businesses know that they can no more ignore the importance of their web and digital initiatives as marketing and conversation platforms to connect with their customers plus target markets. The challenge for these businesses when looking for a service provider for web site design, development and online marketing services, is how to isolate the ‘right’ service provider from the thousands in the market. An eight year old can build a website nowadays (yes, I’ve seen it), what exactly do businesses serious about succeeding on the internet need to look for?

According to Wikipedia, an electronic agency is a business that delivers services for the creative and specialized development of Internet based products. These solutions range from the more generalist such as web design, e-mail marketing, logo design and micro sites, to the more specialist for example custom built content management systems, e-commerce, web application development, social media marketing, cellular compatible web development, search engine optimisation, and systems integration services.

Digital organizations tend to differ from their more traditional marketing agencies and their marketing company counterparts in that they tend to deliver only certain types of web complimentary off the internet services such as logo design, icon design and graphic design. Some marketing and advertising agencies do however attempt to provide digital work but there are a number associated with shortfalls for businesses that are seriously interested in online solutions utilising their services.

During these last few years much is promoting in the marketing landscape. Now I could be wrong by saying this, but my feeling is that in recent years, traditional marketing agencies that have moved toward the online landscape still have a cheap grasp of it. The majority outsource on-line services to other experts and are fighting to survive the growing demand intended for businesses to include more complex web based advertising solutions. Alternatively they may be able to provide basic web related services yet struggle when their client’s specifications are more complex or custom.

Electronic marketing agencies have also been evolving to define themselves in the ever altering online world. Digital agency services combination so many of the traditional service lines including advertising, graphic design, web design and development, internet marketing and search engine optimisation that before the digital agency was coined, there wasn’t really a way to describe them without merging service streams.

The full service digital agency is certainly one of the Internet’s greatest kept secrets. Businesses serious about being successful online will benefit exponentially from a successful partnership with a high end digital agency. This is well demonstrated within the Google trends graph below. The term digital agency has been on the rise since the start of 2005 and it growing every day, whilst the term “advertising agency” has been in steady decline.

So how will a business choose when looking for an advertising solution that incorporates digital on the internet media?

I personally view digital firms as the perfect catalyst to help businesses consolidate these outsourced web, design and online marketing services? Take for example a business that is looking to commission a new internet site to be designed and developed and need to ensure that the new website can rank high in the search engines. Some people might consider separating the website design from your SEO and end up commissioning two different service providers to carry out the work.

This may work, however a digital agency is definitely capable to service both of these requirements and be sure that the two services are properly integrated throughout the project life cycle.

This also reduces the overall costs of the project because the businesses details, their own goals and the relationship with the provider are all vested in one place.

Another example is when a business has a long term relationship with a creative or design agency to support the company’s brand. The business decides it is time to launch the website and brief their agency in the requirements. The creative agency may have an in-house web developer that has basic programming skills so indicates to the client that they should handle the project. Unfortunately the client is unaware that like a clock, a web site is made up of many components and it takes skills in a range of areas to create a truly amazing website.

The competency and skills required include: Front-end developers, system architects, web designers, usability specialists, online marketers and SEO professionals, back end and database programmers and many more. Ideally the team is located under one roof with everyone coming together and sharing their knowledge so that together they can create a high quality alternative that meets the client’s anticipations.

As a result of not having a digital agency having a pool of skill sets, the business’ website is designed and produced by a “jack-of-all-web” web guys that does a standard job but doesn’t excel on any front. To get a truly impressive website, a range of abilities and expertise is required.

Hence, when considering the design and development of a new web site, a digital agency is a much smarter option because they really do have the full package of expertise and know what they may be talking about.

The key benefits to dealing with a digital agency:

1 . Centralising your web requirements with one supplier. This could result in cost reductions and financial savings from combining services such as your web development with your online marketing or image design.

2 . Dedicated account manager – One person to call or even contact for all of you electronic needs.
When you have virtually any issues concerning wherever as well as tips on how to employ web digital agency, it is possible to call us on our own site.
Whether it’s an email marketing campaign, most recent analytics reports, new email accounts, hosting upgrade or better website positioning – you only have to make 1 call.

3. If anything is going wrong with your website, you know which to call. One phone call and everything is taken care of.

4. Pool of expertise. In a digital agency, you find a wide range of people with specialised abilities in each and every facet of the web plus online industry.

So , now I possess that off my chest and you have the top reasons why you should choose a digital agency for your next web task or social media strategy, there’s never ever been a better time to get in contact with the committed team that can’t wait to work with you.

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